03:00 pm, Wednesday 24 Feb 2016

Tata Motors enters Bolivia car market

To introduce the Tata Manza sedan, a fine blend of technology and comfort and the Tata Vista
hatchback with class-defining space, style and features, in the market

Tata Motors today announced its entry into the Bolivia car market with its passenger cars – Tata Manza, a stylish sedan and the Tata Vista, a feature-rich hatchback, at the Fia Cruz Auto Show. The company has appointed Bolivian Auto Motors as its distributor partner for distribution and marketing of these cars. This range is available in Santa Cruz dealership for sale today onwards.

The range being introduced is a perfect combination of modern aesthetics and sound suspension, skillfully designed to provide customers with best-in-class vehicle experience. They are all equipped with safety features of ABS and dual airbags and a host of comfort and convenience features.

Speaking on the introduction of these passenger cars in Bolivia, Mr. Johnny Oommen, Head- International Business, Passenger Vehicle Business Unit, Tata Motors, said, "We are delighted to enter Bolivia, which promises to be an important car market in this region for us. We are confident that our global expertise, coupled with the strong presence of our distributor partners and customer-centric focus, will help us establish our products in this exciting market and will help us reach a wide customer-base."

Mr. Johnny Salvatierra of Bolivian Auto Motors, said, "Bolivian Auto Motors is proud to strengthen our brand portfolio, with the help of Tata Motors, this manufacturer of passenger cars and commercial vehicles, which is the largest in India. India, a great country that has always amazed us with their culture.

For more than 22 years, we have taken an important commercial challenge to give Bolivians, the satisfaction of having high quality and durable vehicles.

We are confident that Tata Motors will continue running smoothly towards that goal. The vehicles of this brand are present in over 100 countries, and are aimed at a young, cheerful and fun-loving person, seeking his first car; an audience that demands quality, comfort, connectivity and affordability."

About the product range:

Tata Manza: Taking forward its luxurious lineage, the Manza sets a new benchmark for sedan buyers in the mid-sized car segment with its plush interiors and state-of-the-art technology features. The car’s contemporary stance is as easy on the eyes as it is dominant on the roads. 15″ wheels combine form and function by adding to its poise and ground clearance. With all safety equipment – dual airbags and ABS, ergonomically designed seats, in-cabin noise cancellation features, larger boot space, tilt-adjustable steering, Bluetooth hands free phone connectivity and a 2-DIN music system, the Manza will make every journey a treat. Manza is equipped with Petrol 1368 cc, 4 cylinders, 16 valve, and Multi-Point Fuel Injection engine delivering 90 PS of power. A perfect combination of modern engineering and skilfully tuned suspension ensures a smooth driving experience even on rough terrain. It also offers an expansive boot size of 460 litres.

The Tata Manza will be available with a warranty of 3 years / 100,000 kms, whichever is earlier.

Tata Vista: The Vista is a stylish hatchback. Striking triple-barrel headlamps and a sporty grille herald the arrival of the new Vista. The interiors welcome weary travellers with ample relaxing head, thigh and lumbar support. The 232 L boot space offers larger luggage carrying capacity, for long road trips. Powered by the internationally acclaimed 1.4 L Safire (Petrol) delivering 75 PS of power, the car is fuel efficient, reliable and fun to drive. It’s a perfect combination of modern aesthetics and sound suspension, skilfully designed to keep you from being thrown about on rough road surfaces.

The Vista will be available with a warranty of 3 years / 100,000 kms, whichever is earlier.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Bolivian Auto Motors

Bolivian Auto Motors functions in the automotive market with the support of Sud Americana Corporación S.R.L., one of the largest and strongest companies in the Bolivia industry. With more than 20 years of experience, the company today is an exclusive representative of brands recognized worldwide for high quality and durable vehicles. What is paramount for Bolivian Auto Motors is the complete satisfaction of customers and service excellence attained with continuous improvement in after sales service. The company believes in building lasting relationships with suppliers and customers to deliver high quality vehicles at reasonable prices and serve the Bolivian industry, contribute to safety and protect the environment.

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